In Dresden and Leipzig, Allianz secured exclusive space for weather presentations – on passenger television, regional television and on the consumer screens in supermarkets. The brand is visible there every day, prominently placed and firmly anchored in the everyday media lives of passengers and customers.
The campaign is accompanied by short editorial tips on everyday health topics. These range from hygiene tips for cell phones and headphones to topics such as high blood pressure, burnout prevention and strengthening the immune system. The content appears regularly on all screens in buses and trains – where people are on the move, consume attentively and are reached repeatedly.
This combination of useful information and brand presence creates trust and positions Allianz as a competent health partner in everyday life. The accompanying broadcast on television and on supermarket screens in Leipzig also effectively extends the campaign beyond local public transport.
Allianz thus not only reaches commuters and families on buses and trains, but also consumers with high purchasing power directly at the point of sale – for example when doing their weekly shopping at the Konsum supermarket. The combination of visibility, regionality and added value content is particularly effective with this target group.
This campaign shows how brands can have a strong presence in urban areas with well-founded content and high repetition. Are you also planning an attention-grabbing campaign with real information value? We will be happy to advise you on the optimal placement of your brand in public spaces.
