Digital Out of Home
Your advertising in buses & streetcars in Saxony
Dresden
Leipzig
Lusatia
TV advertising
Your advantages with SachsenMedia
01
Regional TV presence on all important channels in Saxony
02
Highest credibility and reliability of television as a medium
03
Flexibility in advertising design: TV commercials, sponsoring, infomercials
04
Flexibility in advertising design: TV commercials, sponsoring, infomercials
Formats
DVB, LVB, CVAG and PSB television advertising
With your advertising in the vehicles of DVB (Dresden), LVB (Leipzig), CVAG (Chemnitz) and PSB (Plauen), we place your message directly on passenger television – embedded in an attention-grabbing infotainment environment with news, weather and service content. Alternatively or as a supplement, we offer exclusive, location-based advertising opportunities on buses and trains, for example through stop spots or additional acoustic announcements – precise, locally anchored and audible and visible in the everyday life of your target group.
Passenger television
Advertising impact throughout the city
Passenger TV is the most visible, attention-grabbing and at the same time most directly tangible media platform in public spaces. In buses and trains, the program provides round-the-clock infotainment at eye level: regional news, weather, hands-on activities and service information meet your advertising message directly here – prominently placed next to the display for the next stop. This immediate proximity to the route and repeated broadcasting ensure maximum attention, high acceptance and strong visual embedding.
Stop display
Targeted visibility at the decisive moment
Stop spots on passenger television can be booked exclusively in Dresden and Leipzig and offer maximum attention at the crucial moment: directly before the stop at the desired stop. As soon as the announcement “Next stop” is heard, your spot is automatically played – and runs exactly when the passengers see the screen again.
Advertising announcement
Audible presence at your desired stop
In Leipzig in particular, we offer an unusual form of location-based advertising on buses and streetcars: additional announcements directly in the vehicles of Leipzig’s public transport services. Have your company name linked to your desired stop as a point of interest (POI) – you will be mentioned immediately after the standardized stop announcement. Example: “Augustusplatz, Zentral-Apotheke”. In this way, your company is audibly linked to a prominent location in the cityscape.
Reach
Figures & statistics on transport advertising
Passengers
Reach
Circuits
Dresden
Leipzig
Chemnitz
Plauen
Detailed range data available on request.
Regions
Outstanding radiance and extraordinary range
Customer opinions
Success stories
FAQ
Frequently asked questions
Which advertising option best suits my goals?
The optimal form of advertising depends heavily on your specific goal: if you want to reach a large number of people in the short term, passenger television with its high frequency and nationwide visibility in individual cities or throughout Saxony is ideal. If you want to advertise at a specific location – for example in front of your branch, practice or an event venue – stop spots offer maximum precision and local anchoring. And if you want to audibly associate your brand with a Leipzig district, additional announcements on buses and trains are an effective solution.
We would be happy to advise you individually on which combination of reach, placement and repetition frequency best supports your advertising objectives.
How does advertising on passenger television work?
In passenger television, we place your video advertising directly on monitors in buses and trains – embedded between news, weather and service content. Your advertising message runs several times a day and is seen by a broad target group. This infotainment environment ensures a high level of attention and a natural integration of your brand into the everyday lives of passengers.
Implementation is extremely straightforward: you provide us with your spot, a static advertising graphic or simply commission our creative team to design it. Booking is flexible, integration is fast and it is also possible to extend the duration or change the motif at any time without any problems. Thanks to our close coordination with the transport companies, we guarantee a smooth process from planning to broadcast. The result is effective advertising that is visible – and does not cause you any additional, unexpected work.
How often will my commercial be broadcast on passenger television?
Your spot is broadcast several times a day as standard on all monitors in the buses and trains – 30 to 120 times a day per screen, depending on the booking. This allows you to achieve a high repetition frequency, which is particularly advantageous for brand building, event advertising and short-term campaigns. The exact number of placements and motifs can be flexibly adapted to your campaign objectives.
Is passenger television suitable for my marketing budget?
Fahrgast Fernsehen offers very good value for money – especially if you want to be visible regionally. Flexible booking models allow you to control your budget in a targeted manner: for example, you can run your campaign only on certain days of the week or every two days without sacrificing impact. A combination with other forms of advertising such as social media or bus stop spots is also possible. Our campaigns can be planned individually – tailored to your goals and budget. Just ask us – we will discuss openly how your message can be implemented most effectively and efficiently.
Which target groups can I reach with passenger television?
Fahrgast Fernsehen appeals to a broad, urban target group – daily, directly in everyday life and without detours. The content is shown on buses and trains, i.e. where people are on the move: to work, school, shopping or in their leisure time. This results in a high frequency of contact with a highly diverse audience – ideal for campaigns with a regional focus.
The age distribution of passengers on passenger television is as follows:
under 18 years: approx. 9 %
18-30 years: approx. 38 %
30-60 years: approx. 38 %
over 60 years: approx. 14 %
Students, young adults, career starters, working people and mobile pensioners are particularly easy to reach – target groups with high everyday mobility and relevance for job advertisements, event advertising, products and image campaigns. Regular broadcasting ensures that your messages are reliably perceived – not just once, but repeatedly and at the right moment.
How quickly can I launch a campaign on passenger television?
Implementation is possible within 2 to 3 working days after spot delivery. This fast response time makes Fahrgast Fernsehen the ideal solution for short-term advertising campaigns or seasonal offers. We accompany you professionally and reliably from booking to broadcast.
Which cities does passenger television cover?
We offer broadcasts on public transport in Dresden, Leipzig, Chemnitz and Plauen. In addition, your campaign can optionally be extended on our regional TV stations and in Leipzig on consumer screens and social media. This gives you a comprehensive media presence throughout Saxony and beyond.
Is it also possible to produce the commercial via Sachsen Media?
Yes, we offer complete spot production from a single source – from the idea to the ready-to-broadcast clip. Especially for companies without their own agency, this is an uncomplicated way to implement professional advertising quickly and efficiently. Our media planners will be happy to advise you on content, format and design.
Can I adjust the spot during the term?
Yes, it is possible to replace or adapt the spot – for example for countdown mechanics such as “3 days left until the new opening”. This flexibility is particularly advantageous for longer-term campaigns or measures planned in phases.
What is a stop spot on passenger television?
A stop spot is played just before the bus or train reaches a specific stop – before the doors open. Your advertisement runs exclusively and precisely at the moment when passengers are paying particular attention to the screen with transfer options. This precise and long-term placement makes bus stop spots an effective solution for local advertising measures with high repetition.
What advertising objectives can be achieved with bus stop spots?
Stop spots are ideal for advertising permanent local offers, for targeted employee recruitment in city districts or for announcing long-term events such as exhibitions. Companies that are located directly at or near a stop benefit in particular. Your brand becomes visible as soon as potential customers are in the immediate vicinity.
In which cities can I book stop spots?
We currently offer stop spots in Dresden and Leipzig. Bookings can be made on a monthly basis – either for a single line or several lines serving the desired stop. This enables a very targeted, geographically relevant advertising approach.
How many broadcasts are possible per day?
Depending on the frequency and routing, up to several hundred displays per day are realistic. As your advertising only appears in the vehicles that stop at your target stop, the wastage rate is particularly low. This guarantees maximum relevance with optimum use of budget.
What are additional announcements on streetcars and buses in Leipzig?
Additional announcements are acoustic supplements to the standard stop announcements in the vehicles of Leipziger Verkehrsbetriebe. The name of the stop is followed by your company name at the point of interest. This form of acoustic advertising is particularly memorable and has a lasting effect on passengers’ everyday lives.
How many people hear the additional announcement with my company name every day?
The number of listeners varies depending on the stop and route, but is in the five-digit range per day at heavily frequented points. As the announcement is played repeatedly in city traffic, it creates a regular acoustic brand presence. You benefit from strong everyday anchoring and high recognition.
How permanent is the effect of an additional announcement on public transport?
Additional announcements are played daily for an entire calendar year – every time the selected bus and train stop is passed. This high repetition frequency ensures a profound, audible presence of your brand in Leipzig’s cityscape. Advertising that will not be overlooked, but will be permanently heard.
How does the booking of additional announcements work?
You choose the stop where you want your company name to appear. Placement is limited to a few companies per stop, which guarantees exclusivity. The booking is valid for one calendar year – the next start period is January 2026, the booking deadline is October 1, 2025.
Can I book several stops with my company name?
Yes, in principle, placement at several stops is possible, provided these are still available. Companies with several locations or city-wide relevance in particular can expand their audibility in this way. We will be happy to advise you on availability and possible combinations.
Contact us
Your personal contact
Are you interested in advertising throughout Saxony? I would be happy to introduce you to the possibilities with us.
Lars Laschinski
