he Allee-Center Leipzig relies on a regular presence on passenger television to advertise its diverse events – combining attention in public spaces with a direct approach to the people of Leipzig on their way to work, school or shopping. Whether it’s an adventure exhibition, Easter program or dance event: the measures are aimed at both early attention for planning or ticket booking as well as spontaneous impulses for short-term appointments – an ideal combination to reach different types of visitors.
With a balanced media mix, the event communication reaches different target groups: Families, young people, senior citizens and young adults who regularly travel by public transport and are receptive to leisure activities in the immediate vicinity. The wide reach of Fahrgast Fernsehen – with several broadcasts a day on all lines – creates recognizable, local visibility for events directly in the district.
The center’s commercials run regularly and communicate current promotions and event highlights across the board – not individual store offers. This not only creates sustainable branding, but also a direct invitation to mobile target groups: Passengers who are on the move anyway and can easily reach the event by streetcar or bus.
Particularly attractive for event organizers: the campaigns can be expanded on a modular basis. For example, additional social media activations, on-site video shoots, competitions or influencer cooperations are possible. In addition, screen ads in Konsum Leipzig can be used to reach a target group with purchasing power directly at the point of sale. Radio advertising in Leipzig also provides additional emotional reach. This creates tailor-made communication packages that combine visibility, relevance and activation in a regional context.
