A warm hello, dear readers,
With this monthly update, we inform you about the most exciting developments and trends in the media and digital industry – in a compact and informative way.
You can expect news and trends on the following topics:
- (D)OOH – (Digital) out of Home
- Online – Industry knowledge via the web
- Artificial intelligence – industry knowledge about AI
- Social media – Latest news & developments
(Digital) out of Home
Green instead of garish: outdoor advertising becomes more sustainable
The adtech start-up “It Works” wants to reduce the carbon footprint of out-of-home campaigns. With data-based planning and green technology, the aim is to make outdoor advertising more environmentally friendly. Find out more here.
Audio-OOH novelty in Dresden
Dresdner Verkehrsbetriebe offers the new option of audio branding, which is only available to a limited number of companies. When passengers close their eyes, their ears stay pricked up. To the LinkedIn post
New e-paper shines in color
E Ink has developed a new e-paper that works reliably even at extreme temperatures and offers more vivid colors. This innovation significantly expands the application possibilities of e-paper displays. Find out more here.
Online
Google announces radical change at OMR 2025
The OMR Festival 2025 took place in Hamburg at the beginning of May – with a clear signal from Google: search will become more dialog-oriented and advertising even more automated. New AI functions are set to completely rethink the user experience. Find out more here.
Apple loses top spot to Microsoft
Apple slips behind Microsoft in the ranking of the most valuable companies. The main reason for this is the fall in the share price due to economic uncertainties and supply chain problems. Further information here.
Artificial intelligence
AI music storms the charts
Artificially generated songs reach millions of listeners and compete successfully with human artists. Streaming platforms are already responding with new regulations. To the whole message
Design in the AI zeitlater
The use of AI in web design enables automated processes and personalized user experiences. This technology is fundamentally transforming digital design and opening up new creative possibilities. Find out more now.
Zuckerberg sees chatbots as a solution to loneliness
More and more people feel alone, and Meta boss Mark Zuckerberg wants to change this with digital companions. However, experts warn of dangerous substitute relationships and possible social consequences. More on the debate here.
Social Media
Facebook wants to get back to real content
Meta is taking stricter action against spam and fake engagement and is focusing on more authenticity in the feed. With the new Friends tab and stricter guidelines, honest creators should be more visible in future. Find out more here.
Meta strengthens protection for teenagers on Facebook and Messenger
Young users automatically receive stricter privacy settings and new security functions. Parents also get more control over content and functions. Read more.
Social ads under pressure
Current studies show that the return on investment (ROI) for social media advertising will decline in 2025. Advertisers face the challenge of adapting their strategies in order to continue to ensure effective campaigns. Further information.
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We look forward to hearing from you and wish you a wonderful day!
Your team from Sachsen Media!
More about us: sachsen-media.de
Lars Laschinski