TV advertising
Your brand on television -Maximum reach in Saxony
Dresden
Leipzig
Lusatia
TV advertising
Your advantages with Sachsen Media
01
Regional TV presence - targeted in Saxony
02
Highest credibility and reliability of television as a medium
03
Flexibility in advertising design: TV commercials, sponsoring, infomercials
04
Multiple broadcasts in fixed program environments.
Transmitter
Our TV advertising formats
We broadcast throughout Saxony – your advertising reaches your target group:
Classic
Place your TV spot in our advertising blocks, which are broadcast before or during our popular news programs on all six channels – several times a day, at prime time. Whether 10, 20 or 30 seconds: Your message appears in an attention-grabbing, editorial environment with high viewer loyalty and clear placement. We will be happy to take care of the production for you if required – professionally, efficiently and in line with your advertising objectives.
Countdown
With our split screens or news countdowns, you can place your graphic TV advertising directly in the running program – at the exact moment when attention is at its highest: immediately before the start of our news broadcasts. Your brand presence is prominently displayed without interrupting the program flow and remains in the picture for several seconds. This exclusive placement outside the traditional advertising block ensures maximum visibility with minimal wastage. Ideally suited for strong brand messages, references to events or seasonal promotions.
Informercial
By using infomercials, you can reach your target group in an entertaining and credible way – directly in the editorial environment. Benefit from authentic storytelling instead of traditional advertising: whether it’s a product presentation, service explanation or company portrait – infomercials offer sufficient time to convey content in an understandable, emotional and visually appealing way. The formats are particularly suitable for offers that require explanation, regional brands or in-depth recruiting campaigns.
Advertising contributions
Present your company in a future-oriented way – with an editorially designed advertising feature that goes far beyond traditional advertising. Whether it’s a report, image film, product presentation or recruiting clip: We produce your contribution in the appropriate format and broadcast it on regional television – embedded in our service magazines and, if desired, supplemented by playout on web and social media channels. This allows you to combine credible storytelling with strong visibility and create content that has a lasting effect.
Copyrights
The article was produced by us as part of the collaboration – you now have the opportunity to acquire the exclusive rights of use. This allows you to use the content flexibly for your own communication: on your website, in social media, at trade fairs or in sales. By using it beyond the TV environment, you can extend the impact of your message to other channels in a targeted manner – without additional production costs.
Reach
Figures & statistics on TV reach
Screenads
Tv station
TikTok
Detailed range data available on request.
Transmitter
Our TV channels &reach
Saxony Television Chemnitz
Saxony Television Dresden
Saxony Television Leipzig
Saxony Television Lusatia
Saxony Television Vogtland
Saxony One
FAQ
Frequently asked questions
Which format is best for me?
That depends on your objective: If you want to place a clear, short advertising message, we recommend classic TV commercials. If you want to present your company in more detail or tell a story, editorial advertising features or infomercials are the right choice. Splitscreens or news countdowns are suitable for attention-grabbing placements directly before the news. We will be happy to advise you individually on your campaign.
What does TV advertising at Sachsen Media cost?
The cost of TV advertising depends on the format, length, airtime and duration. A 20 to 30-second spot that is broadcast daily on several channels during prime time has a different price than a longer infomercial that only runs in the morning. We provide you with a transparent quote based on your requirements – tailored to your budget and your target group.
I don't have a commercial, contribution or infomercial - can Sachsen Media take over?
Yes – we offer you the complete production from a single source. From the initial idea to filming, editing and voiceover to the final broadcast, we take care of the creative and technical implementation.
How expensive is the production of TV advertising?
Production costs vary depending on the format, content and effort involved. A simple commercial or advertising contribution without moderation can be realized from around € 450. More elaborate contributions, explanatory videos or infomercials with several days of filming are correspondingly higher. We will advise you transparently and work with you to find the right solution for your budget.
Where will my TV commercial be broadcast?
Your advertising runs regionally on one or more of our five cable channels (Sachsen Fernsehen Chemnitz, Dresden, Leipzig, Lausitz, Vogtland) or nationally on the Saxony-wide satellite channel SACHSENeins. The Sachsen-Kombi is our most efficient package: you receive maximum reach with broadcasting on all channels simultaneously.
Can I broadcast different content?
Yes, you can easily broadcast different content. For classic commercials, a daily change is possible; for longer formats such as advertising or infomercials, we generally recommend a weekly rhythm. This allows you to vary your messages in a targeted manner and react to current topics or campaigns – without any additional technical effort.
What and how long is a classic TV commercial?
A TV spot is a short advertisement in the commercial break before or during our news programs. Standard lengths are 10, 20 or 30 seconds. Other lengths up to a maximum of 89 seconds are possible by arrangement.
What content is suitable for a classic TV commercial?
Concise product information, event information, promotions or image messages are ideal. A clear focus is important in order to attract the viewer’s attention in a short space of time.
When and how often is a classic TV commercial broadcast?
Commercials are broadcast several times a day – usually eight times per day and per channel. In particular, at least half of the placements are made in prime time during the main evening news programs.
What does split screen or news countdown mean?
Split screens and news countdowns are graphic advertisements that appear directly in the running program – without interrupting the broadcast. They are ideal for placing your brand visibly in a high-quality editorial environment.
What content is suitable for split screens or news countdowns?
Short, visually appealing messages such as logos, slogans, web addresses or event information are particularly suitable. These formats have a strong impact through repetition and visual clarity.
When and how often is a split screen or news countdown broadcast?
Placement is targeted outside of traditional advertising blocks – usually directly before news programs or during ongoing programs. This creates maximum attention with minimal advertising impact.
What does sponsorship on television mean?
With sponsorship, your brand is named as a supporter of a specific program or section – e.g. before the weather report or news program. It is a discreet but effective presence with a high level of recognition. A sponsorship typically consists of an opener (at the beginning of the program) and/or a closer (at the end).
What content is permitted for sponsoring?
The company name, a brief addition to the image, a product or the web address are permitted – advertising appeals such as “Buy now” are not permitted. The design must comply with the editorial guidelines.
When and how often is sponsorship shown on TV?
The sponsorship runs directly before and/or after the respective program or section – usually daily or regularly on a weekly basis. The fixed link to popular formats ensures that your brand is repeatedly anchored in people’s memories.
What does an advertisement on TV mean?
An advertising feature is an editorially designed film that presents your company, product or service in an authentic and informative way. It runs as part of the service magazines “Drehscheibe Extra” and “Sachsen Journal” and is ideal for content that deserves longer attention. An advertising feature can be between 90 seconds and 15 minutes long – the standard length is usually between 2 and 5 minutes. The length depends on the topic, narrative structure and objective.
What content is suitable for an advertising contribution?
Company portraits, product presentations, explanatory films or recruiting content are perfect for this. The aim is to tell your story in a credible and understandable way – with moderation if you wish. Do you already have an image film and don’t know whether it would fit into our program? We would be happy to advise you.
When and how often is an advertisement broadcast on television?
Commercials are broadcast in our service magazines – always weekly, repeated several times and also integrated on our website. At least five broadcasts in prime time and a further fifteen broadcasts outside prime time.
What is an infomercial or infomercial program?
An infomercial is a detailed, editorially designed advertising program that conveys content in a well-founded and understandable way – ideal for products, services or complex topics that require explanation. The minimum length is 15 minutes, but longer runs of up to an hour or more are also possible if required. We coordinate the broadcast time with you individually and check suitable program windows for effective placement.
What content is suitable for an infomercial?
Content that goes beyond pure sales messages is ideal – such as training courses, interviews, roundtable discussions or vivid product demonstrations. Customer stories, expert panels or authentic experience reports that build trust and make your brand approachable are also ideal. The format thrives on storytelling and provides the audience with real added value instead of just advertising messages. At the same time, classic long-running commercials – for household products or practical everyday solutions, for example – can also be implemented in a high-quality and eye-catching way within this framework.
When and how often is an infomercial broadcast?
The broadcasting time is individually coordinated with you – outside the main advertising blocks, in thematically appropriate program windows. Repeats are also possible by arrangement and offer an effective supplement to the main broadcast. They can be scheduled flexibly – for example at weekends, on weekdays in the morning or in the early afternoon, depending on the target group and campaign objective. This allows you to reach your audience at precisely the times when they are receptive to your content.
Contact us
Your personal contact
Are you interested in advertising throughout Saxony? I would be happy to introduce you to the possibilities with us.
Lars Laschinski
