Online marketing
Your brand on the web - digital visibility on all channels
Online
24 / 7
Native
Online marketing
Your advantages with Sachsen Media
01
Regional target group on the website and social media
02
Editorial look for maximum credibility
03
Individual content formats for every platform and target group
04
Consulting, production and publication from a single source
Channels
Credible communication - on all platforms
Our native ad formats fit seamlessly into our editorial content and are hardly perceived as advertising. As a result, you benefit from greater credibility than with other forms of advertising – because your message is placed where users are reading, watching or scrolling anyway. At the same time, we also offer classic advertising options such as Instagram stories or Facebook posts that are clearly recognizable as ads. Whether subtly embedded or directly visible: we will advise you honestly and find the right way for your content together.
sachsen-fernsehen.de
Place your online advertising where Saxony reads the news every day: on our high-reach news portal sachsen-fernsehen.de with over 943,000 page views per month. Whether as an advertorial in the style of an editorial article, as an eye-catching super banner above the news tiles or as a pre-roll video ad in front of our regional video reports – we offer you various native advertising formats with a clear regional target group approach. This type of online advertising in Saxony is credible, informative and reaches your potential customers in the right editorial environment. Together we will find the solution that best suits your message – uncomplicated, effective and individual.
Social Media
Use our social media channels to increase the visibility of your advertising message – regionally, credibly and with organic reach. We publish your content via the official channels of Sachsen Fernsehen on Facebook, Instagram, TikTok, YouTube and X (formerly Twitter). Whether as a single post, an Instagram story, a social media-style video or in combination with an advertorial on sachsen-fernsehen.de: your content is played out in the environment of a trusted media provider – directly to a Saxony-wide target group. We can also repost existing content for greater reach or integrate it into an editorial campaign. Together we will find the right way for your social media advertising – transparent, effective and customized.
Reach
Figures & statistics on our online marketing
Page views Saxony Television
Social Media
TikTok
Detailed range data available on request.
Platforms
We in the social media
X (formerly Twitter)
YouTube
TikTok
sachsen-fernsehen.de
Customer opinions
Success stories
FAQ
Frequently asked questions
Which platform is best suited for my advertising?
It depends on your target group and the nature of your message. Instagram and TikTok are ideal for visual brand communication, Facebook or YouTube for regionally relevant content. For editorial content, an advertorial on our website is a good option – we would be happy to advise you individually.
What does social media advertising on Sachsen Fernsehen cost?
The costs for online and social media advertising depend on the chosen format, the platform and the desired number of publications. A simple post or an editorially designed advertorial is cheaper than a professionally produced video. Together we will find the optimal solution for your budget – transparent, fair and effective.
Which social media channels does Sachsen Fernsehen use for advertising posts?
We post advertising content via our official channels on Instagram, Facebook, TikTok, YouTube and X (formerly Twitter). Depending on the objective and format, we discuss together which platform and format is best suited to your message.
What is an advertorial on sachsen-fernsehen.de?
An advertorial is an editorially designed article about your company, product or event that fits seamlessly into our news portal. The content appears directly in our news tiles and can be combined with a social media post – this ensures greater visibility and credibility.
I don't have a suitable contribution yet - do you also produce content?
Yes, we are happy to support you in the production of social media videos, editorial contributions and graphic implementations. Together, we develop content that can be displayed professionally and effectively on social media as well as on our website.
Can I run a competition via your channels?
Yes, we organize complete sweepstake campaigns via our website and social media channels. This includes a dedicated article with entry form on sachsen-fernsehen.de, accompanying Instagram or Facebook posts and, if desired, advertising on passenger television or on DOOH screens – for maximum attention in the region.
How many people do I reach via social media and the website?
Together, our social media channels have over 400,000 subscribers and more than 560,000 page views per month. We therefore offer you a strong platform for regional online advertising with a large organic reach.
Which formats can I book on social media?
In addition to classic posts, Instagram story ads, collab videos, reels with subtitles and shared content (e.g. your own posts) are also possible. On request, editorially designed campaigns can also be implemented in combination with our website sachsen-fernsehen.de.
Can I book just one Instagram Story?
Yes, you can also have your advertising message published exclusively as a story ad on our Instagram channel. This form of direct, full-screen communication is particularly suitable for time-limited offers or event announcements with a direct link to your offer. We would be happy to plan a campaign with you that includes several stories and thus enables long-term communication.
Contact us
Your personal contact
Are you interested in advertising throughout Saxony? I would be happy to introduce you to the possibilities with us.
Lars Laschinski
