Success stories
Video podcast series of the CDU Saxony

Customer

Video podcast production for multi-channel communication

The CDU parliamentary group in the Saxon state parliament recorded a series of video podcasts on the Saxon budget in the Sachsen Fernsehen podcast studio. The studio background was color-coordinated with the corporate design. In terms of content, the format was not only used for internal communication. In this case, Sachsen Fernsehen also provided editorial support – an example of successful dovetailing of production and journalistic reach.

Video podcasts are an effective combination of content and communication. They enable a credible, personal approach to the target group – and can be used in a variety of ways. By producing videos in our own studio, we not only offer high quality, but also particularly fast editing. Shortly after recording, we make the complete video podcast available for YouTube, Spotify or your website.

In the next step, we jointly select concise scenes for social media. These are edited into short clips – including subtitles for maximum comprehensibility on mobile devices. On request, we can also publish them on the customer’s channels or on our own high-reach platforms – such as YouTube, Facebook, Instagram or on passenger television.

Our offer is aimed at companies, associations and institutions that want to communicate their content efficiently. Whether internal information, employer branding or external communication: the video podcast is a powerful medium with measurable added value.

The complete package of production, post-production and distribution ensures high visibility, fast implementation and efficient budget utilization – all from a single source.

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