Editorial video content on Instagram with added value
We designed and produced an Instagram reel for the Leipzig travel agency Siamar Reisen and realized it together with the editorial team of Sachsen Fernsehen. The aim was to bring the vacation feeling of Siamar to life and at the same time convey editorially relevant content about the brand and its award-winning service.
Services:
- Conception, video shoot, editing and voiceover in social media style
- Interview with a Siamar travel expert on current vacation trends
- Integration into an editorial environment including preview titles in the news style of Sachsen Fernsehen
- Editorial text accompanying the reel for additional visibility and context
The result: an atmospheric video with a high reach that not only conveys the joy of vacationing, but also positions Siamar as a competent point of contact for vacation planning. Thanks to the collaboartion of the channels, the editorial embedding, social media staging and concrete added value for travelers, the reel was able to achieve significantly above-average viewing figures compared to other videos on Siamar’s channel.
