The close cooperation between the family magazine Kind+Kegel and Sachsen Fernsehen enables wide-reaching, target group-specific communication for family-related topics and events in Saxony. For example, the Dresden vacation camp fair was also jointly accompanied by the media. While Sachsen Fernsehen reported directly from the fair on current leisure and vacation activities for children and young people with an editorially produced TV report, Kind+Kegel supported the event with pre-reporting, accompanying social media content and targeted online communication on kindundkegel.de. The fair was thus not only presented as a one-off event, but also made visible as a permanent information event for families.
Kind+Kegel offers exhibitors and organizers a variety of individual advertising opportunities – both in the printed family magazine and on the online portal kindundkegel.de. The reach extends across the whole of Saxony and is aimed specifically at young families, parents, grandparents and those interested in education. In addition to traditional advertisements and advertorials, it is also possible to enter themed prize draws, banner bookings or entries in the events calendar. For providers of vacation camps, language trips, family activities and educational programs, this opens up a wide range of opportunities to address their target groups directly – supplemented by editorial integration with a high level of credibility.
Independently of the vacation camp fair, Sachsen Fernsehen regularly accompanies regional events and fairs that address socially relevant topics or convey family-related content. Whether health, education, leisure or career guidance – the editorial team produces journalistic TV reports on site, which are then broadcast on Saxon regional television and extended via digital channels. In addition, exhibitors or event organizers can book editorial interviews, talks or short formats that are produced directly at trade fairs. This content is ideal for further use on your own websites, in social media marketing or as an advertising feature on passenger television. The result is an effective mix of event reporting, content production and regional visibility – tailor-made for companies and institutions with a local or family-related focus.
Subpage incl. exhibitor overview, program etc. on kindundkegel.de
Announcement and accompaniment of the event on the Instagram channel of Sachsen Fernsehen
Video article on sachsen-fernsehen.de with exhibitor interviews and information for families
