As part of the fiber optic expansion in Delitzsch, we were commissioned by Deutsche GigaNetz GmbH to film a large-scale infrastructure project. The aim was to document the progress of the construction project transparently and at the same time to make the relevance of a comprehensive fiber optic network for the city, the economy and the population visible.
Our video production included interviews with municipal decision-makers, company representatives and local residents as well as the visual presentation of individual construction phases. Precise camera work and targeted storytelling resulted in an informative project film that conveys both the technical implementation and the social dimension of broadband expansion in a comprehensible way.
It was broadcast as part of our advertising program on the cable channels and the satellite channel of Sachsen Fernsehen. This enabled us to reach a broad regional target group – in particular the residents of Delitzsch and the surrounding area. At the same time, the Deutsche GigaNetz GmbH brand was strengthened in the regional environment and its role as an infrastructure partner was clearly positioned.
In addition to the classic image film character, the project film format fulfilled an important communication function: it provided factual information on the status of the measures and compared the perspectives of different stakeholder groups – a successful example of informative moving images with added value.
