Child and cone
The family magazine for Saxony
Families
Children
Teenagers
Child and cone
Your advantages with Sachsen Media
01
Parents, grandparents, young families with a focus on children up to approx. 12 years of age
02
Topics relating to family life, leisure, education and health
03
Display in daycare centers, family centers, medical practices & leisure facilities
04
Also digitally visible: website, newsletter & social media included
Formats
Our offer for families
With the Saxony-wide family magazine Kind+Kegel, you can reach young parents, families with children, pregnant women and mothers and fathers with babies in their first year – without wastage and directly in the relevant living environment. School-age children, teenagers and grandparents are also part of the extended target group. Your message lands exactly where families are looking for guidance, tips and offers – credible, regional and eye-catching.
The family magazine
The family magazine Kind + Kegel is published four times a year in three regional editions – for Leipzig, Dresden and Chemnitz – and thus reaches families throughout Saxony. In print and online.
Each issue offers well-founded information, practical tips and carefully researched articles on parenting, health, law and everyday family life. In addition to experts, parents and children themselves also have their say – for an authentic and true-to-life variety of topics.
The free magazine is very popular and is not only read carefully by readers, but is also passed on and often kept for a long time. Our reader surveys show: Many families have fixed favorite sections and appreciate the personal approach.
A particular highlight is the extensive calendar of events, which is an indispensable tool for planning leisure activities for families in Saxony.
Advertorials
Your advertising for families in Saxony – targeted, credible and far-reaching
As a specialized family advertising agency with its own platform, we offer you the best conditions for reaching parents, young families, pregnant women and parents. We place your advertising message directly on our wide-reaching family portal kindundkegel.de as well as on our well-established social media channels on Facebook and Instagram.
Our online marketing formats fit seamlessly into our editorial environment, both visually and in terms of content – and are therefore much more credible than traditional online advertising. The content on kindundkegel.de is actively searched for by users who are specifically looking for family-related topics, tips and products or events. This creates an ideal environment for your advertising message.
Place your advertising text as an advertorial in our news tiles, book banner spaces such as the Superbanner or Squarebanner, or focus on emotional customer loyalty with competitions and prize draws. We will be happy to support you from brainstorming and implementation to the targeted playout of your campaign.
We also publish your advertising on our social media channels. Whether as a stand-alone post or in conjunction with an advertorial on our website – we ensure high visibility among your target group. On request, we can also share your existing content to increase its reach in a targeted manner.
Contact us – we will be happy to advise you on your options in online family marketing with no obligation.
Vacation camp fair
The FCM Feriencamp & Familienfreizeit Messe Dresden is the central platform in Saxony for all those who want to find out about vacation camps, language trips, youth trips, sports camps and family camps. Numerous exhibitors present a wide range of programs for children, young people and families – from adventure and riding camps to educational and nature offers.
In addition, providers of family activities, leisure activities and excursion destinations find an ideal stage at the trade fair to present their services to an interested audience. Whether indoor playground, outdoor experience, cultural project or family hotel – the FCM creates visibility among an active target group with high purchasing power.
A visit is also worthwhile for families without specific travel plans: a varied supporting program with activities, demonstrations and hands-on stations makes the fair an experience for young and old. This makes the FCM a festive day for the whole family – with practical information, exciting offers and real leisure highlights.
Find out more on the FeriencampMesse website
BABY Child+Cone
The Kind+Kegel baby fair is aimed at parents-to-be, young families and grandparents – and brings together regional brands, specialist stores and well-known top labels in one place. Whether baby equipment, care products, clothing or first furniture: young parents will find everything they need for the start of family life in Saxony.
In addition to the latest trends relating to babies, toddlers and everyday family life, the trade fair offers a varied information and supporting program with expert presentations, product demonstrations and creative hands-on activities. The mix of online stores, regional crafts and major brands will provide an exchange of ideas, inspiration and exciting entertainment – a real highlight for anyone starting a family or expecting a baby.
Find out more on the Baby Kind+Kegel website
Reach
Figures & statistics on Kind+Kegel magazine
Edition
Reach
Distribution points
Newsletter
Website
Calendar of events
Detailed range data available on request.
Customer opinions
Success stories
FAQ
Frequently asked questions
What is Kind+Kegel?
Kind+Kegel is the wide-reaching family magazine for Saxony – with printed regional editions for Dresden, Leipzig and Chemnitz as well as an online portal at kindundkegel.de. Here, parents and families can find tips, articles, events and offers relating to family life.
How often is the Kind+Kegel magazine published?
The magazine is published four times a year and covers current topics from the areas of family, health, education, leisure and law in each issue. The content is regionally adapted for the cities of Dresden, Leipzig and Chemnitz.
How can I use Kind+Kegel's social media channels for my advertising?
Kind+Kegel is active on Facebook and Instagram, where it reaches a dedicated target group of families in Saxony. Sachsen Media offers you the opportunity to place your content as individual posts, stories or reels on these channels – either as a stand-alone measure or in combination with an article on kindundkegel.de or an advertisement in the print magazine. Our editorial team will be happy to advise you on format, timing and design for maximum visibility and trust.
Where can I get the magazine?
Kind+Kegel is available free of charge at numerous family-related distribution points in Saxony – e.g. in daycare centers, family centers, doctors’ surgeries, libraries and public institutions. Many readers keep the magazine or pass it on to friends and family.
What advertising can I place with Kind+Kegel?
Advertising is possible both in the printed magazine and online on kindundkegel.de – e.g. as a classic ad, advertorial, competition, banner or native ad. On request, we can also support you with the design and placement of your content.
What is the range of Kind+Kegel?
Through the combination of print, website and social media, Kind+Kegel reaches a large, active target group of parents, pregnant women, grandparents and people interested in families throughout Saxony – with a particularly strong connection to the brand.
What else does Kind+Kegel do?
Kind+Kegel is the organizer of the FeriencampMesse (FCM) and the Baby-Messe in Dresden. Both events bring families into contact with leisure and baby providers – complemented by supporting programs, lectures and a family atmosphere.