A warm hello, dear readers,
This update provides you with the latest developments in our company.
You can expect:
- Inside Sachsen Media – A look behind the scenes
- Hengstfilm productions of the month
- News review – Topics from Saxony
- Editor’s recommendation
Inside Saxony Media
Only one stop left!
There is now a new acoustic addition on Freiberger Straße in Dresden: the friendly reminder of the Boulevardtheater Dresden directly at the new stop announcement. This DVB advertising opportunity is managed by us as a long-standing partner and is limited to just a few stops. Read more.
Positive sign for linear TV – after Amazon now also Netflix:
Both streaming giants are focusing on linear television – Amazon in Germany, Netflix in France from 2026. The trend? Less selection stress, more communal viewing. Perhaps we will soon see a TV comeback – packaged in a modern way and curated in a smarter way? Read more
Hengstfilm production of the month
Event video for the DIS AG company soccer tournament
For this year’s DIS AG company soccer tournament, we were able to film the event – from thrilling match scenes to the emotional voices of the participants. The result is a lively event video that authentically captures team spirit, dynamism and brand identity. Such formats not only show what moves a company – they are also remembered both internally and externally. Take a look now
News review
These articles have recently attracted a great deal of interest:
Topics Saxony
Lightning, thunder, chaos: severe storms rage across Saxony
After a midsummer weekend full of sun and heat, things took a sudden turn for the worse on Sunday afternoon in Saxony: Heavy thunderstorms. These swept across the state and hit the Vogtland, the Erzgebirgskreis and the regions around Zwickau and Chemnitz in particular with full force. Find out more at Sachsen Fernsehen
The City Pop Festival is back in Dresden!
Two days full of cosplay, anime, gaming and incredible impressions await on June 20 and 21. The entire city will become a playground for Asian pop culture. To the video on Instagram
Truck crashes into heavy goods vehicle on the A4
A destroyed driver’s cab, a seriously injured driver and miles of standstill – an accident on the A4 near Wilsdruff caused quite a stir on the morning of June 17. The report by Sachsen Fernsehen on Tik Tok has 320,000 views so far. To the video on Tik Tok.
First Marketing Day East – Loud. Networked. Confident.
Showing courage, sharing successes, thinking together – and preferably not in a suit, but in a relaxed atmosphere. At the first Marketing Day East in Chemnitz, it became clear that if you want to shape the future, you have to get out of your reserved attitude and into the dialog. To the report on Sachsen Fernsehen.
Editor’s recommendation
Sachsen Fernsehen, with locations in Dresden, Leipzig, Chemnitz, Lausitz and Plauen (Vogtland), produces daily news magazines as well as talk shows, reports and live streams of current events.
New episode of the MITKOCH-SHOW: No party without feta
In the new episode of the Mitkoch show, two very different kitchen heroes compete against each other: Maximilian from Dresden and Hendrik from Leipzig. Who will win the culinary race? Watch on Sachsen Fernsehen.
Leipzig’s changing nightlife: expert panel seeks solutions
How can nightlife culture stay alive in a growing city? The Leipzig Nightlife Council is looking for answers. Since 2021, the committee has been bringing club operators, administration and cultural associations together – with the aim of making Leipzig’s nightlife safe, diverse and sustainable. To the one-hour interview.
Thank you very much
for reading this newsletter! If you have any questions or suggestions, please do not hesitate to contact us.
We look forward to hearing from you and wish you a wonderful day!
Your team from Sachsen Media!
More about us: sachsen-media.de
Lars Laschinski
Member of the Executive Board