{"id":2927,"date":"2025-06-06T16:47:33","date_gmt":"2025-06-06T14:47:33","guid":{"rendered":"https:\/\/sachsen-media.de\/referenz\/allee-center-leipzig-event-communication\/"},"modified":"2025-07-08T11:24:47","modified_gmt":"2025-07-08T09:24:47","slug":"allee-center-leipzig-event-communication","status":"publish","type":"referenz","link":"https:\/\/sachsen-media.de\/en\/referenz\/allee-center-leipzig-event-communication\/","title":{"rendered":"Allee Center Leipzig &#8211; Event communication"},"content":{"rendered":"\n<p>he Allee-Center Leipzig relies on a regular presence on passenger television to advertise its diverse events &#8211; combining attention in public spaces with a direct approach to the people of Leipzig on their way to work, school or shopping. Whether it&#8217;s an adventure exhibition, Easter program or dance event: the measures are aimed at both early attention for planning or ticket booking as well as spontaneous impulses for short-term appointments &#8211; an ideal combination to reach different types of visitors. <\/p>\n\n<p>With a balanced media mix, the event communication reaches different target groups: Families, young people, senior citizens and young adults who regularly travel by public transport and are receptive to leisure activities in the immediate vicinity. The wide reach of Fahrgast Fernsehen &#8211; with several broadcasts a day on all lines &#8211; creates recognizable, local visibility for events directly in the district. <\/p>\n\n<p>The center&#8217;s commercials run regularly and communicate current promotions and event highlights across the board &#8211; not individual store offers. This not only creates sustainable branding, but also a direct invitation to mobile target groups: Passengers who are on the move anyway and can easily reach the event by streetcar or bus. <\/p>\n\n<p>Particularly attractive for event organizers: the campaigns can be expanded on a modular basis. For example, additional social media activations, on-site video shoots, competitions or influencer cooperations are possible. In addition, screen ads in Konsum Leipzig can be used to reach a target group with purchasing power directly at the point of sale. Radio advertising in Leipzig also provides additional emotional reach. This creates tailor-made communication packages that combine visibility, relevance and activation in a regional context.    <\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-3-1024x576.jpg\" alt=\"\" class=\"wp-image-1450\" srcset=\"https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-3-1024x576.jpg 1024w, https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-3-300x169.jpg 300w, https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-3-768x432.jpg 768w, https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-3-1536x864.jpg 1536w, https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-2-1024x576.jpg\" alt=\"\" class=\"wp-image-1449\" srcset=\"https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-2-1024x576.jpg 1024w, https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-2-300x169.jpg 300w, https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-2-768x432.jpg 768w, https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-2-1536x864.jpg 1536w, https:\/\/sachsen-media.de\/wp-content\/uploads\/2025\/07\/ACL-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><\/p>\n","protected":false},"featured_media":3083,"template":"","meta":{"_acf_changed":false},"produkt":[16,18],"class_list":["post-2927","referenz","type-referenz","status-publish","has-post-thumbnail","hentry","produkt-out-of-home","produkt-screen-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Allee Center Leipzig - Event communication | Saxony Media<\/title>\n<meta name=\"description\" content=\"Event communication for the Allee-Center Leipzig: Regional visibility through passenger television, DOOH screens in consumer areas, social media and radio. Targeted approach directly in public spaces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sachsen-media.de\/en\/referenz\/allee-center-leipzig-event-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allee Center Leipzig - Event communication | Saxony Media\" \/>\n<meta property=\"og:description\" content=\"Event communication for the Allee-Center Leipzig: Regional visibility through passenger television, DOOH screens in consumer areas, social media and radio. 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